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FOLD Friday Social Campaign
Project type
Social-led campaign
Date
October 2025
Location
Global
BRIEF
Design a social-first campaign for FOLD Reformer in response to Black Friday - reimagined as ‘FOLD Friday’ - to drive email sign-ups and increase brand awareness.
OUTCOME
I developed a distinct campaign look and feel aligned with FOLD’s Version 2 brand guidelines, and rolled this out across Instagram (teaser stories, reels, daily posts).
The campaign delivered strong results, generating hundreds of email sign-ups and a noticeable uplift in Instagram followers.
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