FOLD Reformer Brand Guidelines

BRIEF
FOLD Reformer approached me with an urgent need for marketing assets. As a start up company who sold out on their first waitlist only in 2024, they had big dreams and a logo - but no brand guidelines or consistent marketing assets to match.

OUTCOME
I quickly developed a visual system for them, choosing a brand font and colours that worked with their photography and market. Then wasted no time in creating assets for them. Packaging boxes, hoodies, paid social assets, pop-up and event assets as well as creating several email templates to get them started.