Let's Hang Out

BRIEF
The Climbing Hangar needed a fresh Spring campaign to encourage both new and returning climbers to get back into the gym after the quieter winter months.

OUTCOME CAMPAIGN A - LET'S HANG OUT
‘Let’s Hang Out’ leaned into the social side of climbing, positioning The Climbing Hangar as a place to meet, move and spend time together. Playful copy paired with bold typography and energetic imagery created a welcoming, low-pressure message for beginners, while still resonating with existing climbers. The campaign was designed to roll out across social media, digital screens, in-gym posters and CRM to capture attention both inside and outside the venue.

OUTCOME CAMPAIGN B - BOLD LOOKS DIFFERENT ON EVERYONE
‘Bold Looks Different on Everyone’ focused on the diversity of the climbing community and the different ways people show confidence and progression on the wall. The concept used strong typography and expressive imagery to highlight individual personalities and styles of climbing, reinforcing the idea that there’s no single way to be a climber. The campaign concept was developed to work across digital, social and in-gym marketing touchpoints.