Let's Hang Out

BRIEF
The Climbing Hangar needed a fresh Spring campaign to encourage both new and returning climbers to get back into the gym after the quieter winter months.

A - Let’s Hang Out
Social-first concept positioning climbing as a fun, welcoming way to connect.
B - Bold Looks Different on Everyone
Confidence-led concept celebrating individuality and different climbing styles.
C - Play Harder, Climb Better.
Performance-led concept focusing on progression, climbers should push themselves while keeping a sense of fun.

FINAL OUTCOME
The final direction combined the ‘Let’s Hang Out’ line with the more expressive visual style I had developed in Campaign B. Using cut-out climbers layered over bold secondary colour blocks, the campaign introduced a fresh, distinctive look that stood apart from previous Climbing Hangar work.

I rolled the campaign out across A1/A4 posters, digital screens, social (organic and paid), website and landing pages, and CRM.