There's space on the wall for...

Derived from an idea around ‘choose your climber personality’ / ‘what type of climber are you’, this campaign was about people identifying with who they see on the climbing wall. And also demystifying who’s on the wall in the first place.
  
It was a concept that that allowed huge amounts of fun with in the visuals as well as campaign activations.

This campaign is currently live at The Climbing Hangar's 10 Sites across the UK on all channels; Print marketing, digital screens, paid socials, organic socials, email and website.